No real-world product placement
Rockstar confirmedTake-Two CEO Strauss Zelnick confirmed GTA VI has no real-world product placement: 'all the brands are made up.' Every brand on this page is fictional.
Source: Variety interview, April 2026
GTA VI World
In-Game Brands & Ads
GTA's parody advertising is back. This page lists fictional brands and ads only where their names are legible in official trailers or on Rockstar's official pages. Nothing here is taken from fan art or the reference mockup.
Rockstar confirmedObserved in official mediaCommunity identification
Phil's Ammu-Nation
Observed in official mediaIn-game TV commercial in Trailer 2 (2:09). Owner Phil's tagline, legible on screen: 'We got more guns than the law allows!'
Source: Trailer 2 (2:09)
Ammu-Nation (franchise)
Observed in official mediaThe game's fictional firearms retail brand; Phil's is an owner-branded branch.
Source: Trailer 2
Port Gellhorn Pawn and Gun
Observed in official mediaSecond firearms dealer shown in official material. Inventory and prices unpublished.
Source: Official material
Pißwasser & Logger Beer
Observed in official mediaBeer bottles visible in the Trailer 1 liquor-store robbery scene.
Source: Trailer 1
Sprunk & eCola
Observed in official mediaSoft drinks on Trailer 1 signage and vending machines, and cans in Jason's fridge in the Extended Look.
Source: Trailer 1 + Extended Look
Vehicle makers
Observed in official mediaBadges and models visible across trailer footage: Vapid, Bravado, Declasse, Grotti, Pfister, Albany, Pegassi. The Declasse Tulip is the Trailer 2 getaway car.
Source: Trailers
Stock 305
Rockstar confirmedClothing store with exclusive streetwear looks for both protagonists (Ultimate Edition).
Source: Official edition copy
Allied Crystal
Rockstar confirmedSugar refinery company and Ambrosia's main employer.
Source: rockstargames.com/VI
Only Raw Records
Rockstar confirmedMusic label; Boobie Ike's partnership with Dre'Quan Priest, with Real Dimez signed to it.
Source: rockstargames.com/VI/only-in-leonida
Fleeca Bank
Community identificationFridge magnets in Jason's home, legible only in the high-bitrate trailer file.
Source: Trailer (high-bitrate, fan-spotted)
Prairie restaurant ad
Community identificationAdvertises a sandwich 'north of 30,000 calories,' legible in high-bitrate trailer footage.
Source: Trailer (high-bitrate, fan-spotted)
Megamundo / Mega Noticias
Community identificationMedia company and its Spanish-language news division, from Trailer 1 news graphics covering a Vice-Dale County prosecution report.
Source: Trailer 1 (fan-spotted)
Brian's Boat Works & Marina
Community identificationSign readable at night in Trailer 2 (~1:25).
Source: Trailer 2 (fan-spotted)
Peekhole
Community identificationName on a Jack of Hearts strip-club poster in the Extended Look (17:31) beside a working QR code to the game's website. Rockstar has not said what it is; the OnlyFans-parody reading is fan inference.
Source: Extended Look (fan-spotted)
iFruit
Community identificationSpotted in Extended Look brand signage.
Source: Extended Look (fan-spotted)
What is NOT confirmed yet
- No brand list, product catalog, or purchasable product set has been confirmed by Rockstar.
- Signage glimpsed but not legible is not listed as a brand name.